My first show for New York Fashion Week was Lacoste today. I was actually followed by a film team to promote my styling business on German TV with a special edition on my banker clients.
We started with the Lacoste show in the morning to get some ideas for my client Mark who likes to ski in Aspen. And as Felipe Oliveira Baptista, Lacoste's artistic director, was inspired by the 1966 France's national ski team, I thought this was a right fit for Mark's needs. The result was an inspired cutting-edge sportswear wardrobe with a distinctly urban feel. And the setup of the runway made you feel like being in the Alpes.
Alpine sweaters made from merino wool, large egg-like parkas for the men and for women dresses and shirts with sleeves split right up to the shoulder , creating the illusion of a cardigan draped across the shoulders which caught most of my attention and affection. Besides this women were wearing dresses where rugby meets ski-suit, tightly fitted like a second skin or a red dress like out of the series of Star Trek.
Lacoste is definitely a good choice for my banking clients who are more on the conservative side in terms of fashion but classy and elegant. Lacoste is a mix of elegant and sporty and a perfect match for this kind of clientele.
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