Tuesday, September 20, 2011

Sarar Fashion Show

My friend Tunch, Executive Vice President of Sarar, asked me if I could help out at his fashion show as a stylist which of course I did. The show was held at Hudson Terrace. It was a beautiful day and they opened the roof so we could actually see the sky and had a nice breeze coming in.


Models, Hair and Make-up artists started to roll in at 6.30pm and the action began. The girls needed to get their hair and make-up done while the guys were just waiting. It was pretty hot down there so most of them were going topless. Hmmmm, what an eye-candy. I didn't complain. In fact, I had to pose with them like that :).

 


Topmodel and face of Sarar for 30 years, Joe Kloenne, was visiting New York from Miami so we hired him for the runway. I was so happy to see him after him in Miami in July on my vacation. He is such a handsome man.



Working and organizing a fashion show can be very stressful. The setup of runway had to be discussed and organized, the order of models, and and and but we managed. By 9pm the place was packed with press and people waiting for the show to begin.


The models were looking gorgeous, all of them and the collection of course, very European style with fitted suits for men and nice accessories like ties, gloves, hats and scarfs. I like it when men accessorize themselves. Who said that only women can do that? Loved it. The special touch on the female models was that we styled them with ties either worn as actual ties or even like a scarf loose around the neck. This gave it a cool look on the otherwise very classy and chic dresses. Colors here were a lot of dark purple, black & white and some green. Sarar is a great brand if you work in the corporate world and don't want to look too boring. The big finale was when Joe Kloenne ran the runway and everybody was clapping and cheering. Even though already more mature for a model he still has IT. Don't you agree ladies?





The show was a total success. Everybody liked it and we got a lot of press exposure, especially in the Turkish press. Loved working with Sarar and can't wait for the next show.

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